In Kneza Milosa Street, one of, if not the busiest street in old part of the tow, just before turn to Mostar Loop, two-sided, 4x3 meters display is located. 

Side called SMUP 1 is oriented in way that allows it to cover all the traffic moving through Kneza Milosa Street itself, going to Topciderska Zvezda or one getting off towards Gazela Bridge and Mostar Loop.